About the Campaign

"Plan koji nas pokreće" is a public information campaign by the EU in BiH designed to explain the Reform Agenda and the EU Growth Plan in a clear, simple, and accessible way. It aims to show citizens what the reforms are, why they matter, and how they can improve everyday life. It translates technical topics into practical, real-life stories about better services, new opportunities, and positive change. Through stories, videos, and social media content, the campaign explains what is changing and why it matters. It invites citizens to stay informed and join the conversation. The benefits of the Reform Agenda can only reach people if BiH authorities act now to implement the reforms. Together, these efforts aim to connect reforms with real results that citizens can see and feel.